About Zumba
Celebrity fitness trainer, "Beto" Perez, stumbled upon the
concept of Latin inspired fitness in his native country of Colombia
(South America) in the mid 1990's. One day, he walked into his class
and realized that he had forgotten his aerobics music, and his only
option was to grab whatever tapes he had in his car. Beto’s tapes
were comprised of the songs that he loved, the traditional Latin
salsa and merengue music with which he had been raised. But it was a
challenge to improvise a whole class on the spot using
non-traditional aerobics music. Beto rose to the challenge and from
this last-minute improvisation was born a revolutionary fitness
program – Zumba! The class soon became the most popular class at his
fitness facility.
In 1999, after his success in Colombia, Beto brought the class to
the United States, where he was approached by entrepreneurs Alberto
Perlman and Alberto Aghion to create a global company based on the
Zumba fitness philosophy. The three young entrepreneurs then set a
goal to offer Zumba classes all over the world.
- It's fun...the type of exercise you'll want to do everyday
and feel good about doing it!
- It's different. You probably never thought you'd be
exercising to this type of music, such as Salsa, Merengue, Belly
dancing, Cumbia and Reggae just to name a few.
- It's easy. You can start at any level and it's easier than
any other program you've done before.
- It's effective. It is an aerobic workout, which we all know
works. But it's more fun, which makes you stick with the
program.